Industry Badge

The Industry Badge is for individuals who are part of the creative process of Japanese pop culture, content, or related industries including production design, writing, and editing, as well as Japanese pop culture business professionals such as marketing, sales, business development, producers, and executives.

• Provides all the same access as a 4-day attendee badge.
• Includes access to the Industry Lounge and Priority entrances throughout the event.

Eligibility Requirements:

Individuals involved in business development associated with Japanese anime and/or pop culture.

• Job titles might include agents, publicists, buyers, executives, marketing, sales, business development, producers, or legal representatives.
• Support staff such as administrative staff, facilities, IT, operations, QA, and/or HR are NOT eligible for Industry Badge.
• Producers are expected to provide a minimum of 3 examples of credited and published work that is associated with Japanese anime and/or pop culture within the last 3 years
• Indie/mobile game companies must have published and widely accessible content to be eligible.

Individuals involved in Anime and/or other pop culture convention management.

• Job titles might include chairperson, director, or manager.
• Convention must be managed by a registered parent company or nonprofit to be eligible. Conventions run by a sole individual or a school club are not eligible.
• Applicants are expected but not required to apply with an official convention/organization email address.

Individuals involved in creative development associated with Japanese anime and/or pop culture.

• Job titles might include voice actor, animator, or editor.
• Applicants are expected to provide a minimum of 3 examples of credited and published work that is associated with Japanese anime and/or pop culture within the last 3 years.
• Creative credits/works listed on personal portfolios, LinkedIn, or other self-published platforms will not be accepted as examples.

Individuals involved in creation of non-editorial content related to, inspired by, or promoting Japanese anime and/or pop culture.

• Job titles might include YouTubers, performers, content creators, or influencers.
• Creative content must be unique/original. Meme accounts or repost accounts are not eligible.
• For consideration, Applicants must meet one or more of the minimum follower/subscriber counts, subject to SPJA’s discretion:
  • Instagram: 500K
  • TikTok: 500K
  • X (Twitter): 500K
  • YouTube: 500K
  • Twitch: 500K

Registration Policies

Registration and Transfer Policy

Note:  Registration for an Industry badge should only be done by the person who submitted the application form and received the approval email.

If SPJA discovers the badge was purchased by someone other than the approved applicant and was NOT "assigned" to the approved applicant during checkout by the Buyer, then the Buyer will have one (1) week to transfer the badge to the approved applicant via their ShowClix account or by email request to ShowClix Customer Care.

Failure to transfer the Industry badge to the approved applicant may result in the cancellation of your order. If SPJA discovers that the badge is purchased for someone other than the approved applicant, SPJA has the right to cancel your order.

Refund Policy

All sales are final for all credentials purchased and, therefore, non-refundable.

Badge Mailing Policy

Paid Industry badges will be mailed out within the United States (excluding minor outlying islands) and Canada only. International applicants must select “Will Call – International Only” unless they choose to ship their badge to a U.S. or Canadian address.

Badge mailing will start in early June 2025. Badges will not be re-shipped under any circumstances. Shipping fees are non-refundable.

Be sure to enter the correct shipping address if it is different from the Buyer’s address when filling out the purchase form.

These dates may be subject to change due to scheduling or external factors.

Update Shipping Information

You can update shipping information any time before or on TBD, by logging into your ShowClix account. Click on the link below to see step-by-step instructions.

How do I update my shipping address on my order?

About Badge Pickup

All international orders must be picked up on-site. Each registrant must pick up their own badge. Upon arrival, bring your registration confirmation email and a valid government-issued photo ID that matches the registrant's information. You may also use a smartphone to access your registration confirmation via email or your ShowClix account.  Acceptable forms of identification include Driver’s License, School ID, Work ID, Passport, Military ID, etc.

Activation Policy

Every credential must be activated to participate in Anime Expo 2025.  Click on the link below for instructions on how to activate your badge:

How do I activate my badge?

Lost Credential Policy

Lost credentials are subject to a reprint fee. To purchase a credential reprint, go to the Registration Booth for assistance.

The full Registration Policy can be found on the Anime Expo® Legal page.

For Registration-related questions, email:  registration@anime-expo.org